German luxury fashion house, MCM, has once again embraced its heritage of sophisticated rebellion with the introduction of a captivating new scent: MCM CRUSH. This new fragrant journey is custom-tailored for fearless rulebreakers and forward-thinking trailblazers.
Sabine Brunner, President of MCM, expressed her excitement about this launch, stating, “We are proud to launch this new feminine fragrance dedicated to free-spirited women, embarking on a journey of adventure, friendship, and love. The MCM CRUSH fragrance is here to build unforgettable memories.”
Inspired by the strength that emerges from female friendships, MCM CRUSH pays homage to the magnetic and playful energy that arises when women uplift and support each other. This perfume captures the essence of sisterhood, embodying a daring blend of effervescent blossoms and exquisite woods. The enchanting experience delivered by this scent shatters the boundaries of conventionality, making it a unique addition to MCM’s lineup.
MCM CRUSH opens with a vibrant explosion of apricot nectar and frozen fruits, creating an invigorating and refreshing introduction. At its heart, a profusion of hand-picked Rose de Mai, Magnolia, and White Peony orchestrates a voluptuously sweet and sensuous intrigue. These floral notes blend seamlessly, offering a sophisticated and alluring middle. Anchoring the base notes is a signature blend of Cedarwood, Ambrette, and Cashmere Wood, leaving a lasting impression of elegance and charm.
One of the standout features of MCM CRUSH is its commitment to sustainability and responsible creation. The fragrance adheres to a vegan and cruelty-free formula, ensuring that no animals were harmed in its production. It is composed of over 66% biodegradable ingredients and employs over 83% of its components crafted using green chemistry principles. Additionally, over 85% of its sustainably sourced Naturals Together™ ingredients contribute positively to local communities worldwide, making it an eco-conscious choice for consumers.
The bottle design of MCM CRUSH is as striking as the fragrance itself. The award-winning bottle, inspired by the brand’s iconic backpack, now features an edgy pink tone with rose gold hardware, encapsulating this spirited new scent. The design not only reflects the bold and playful nature of the fragrance but also stands as a testament to MCM’s innovative and stylish approach.
MCM CRUSH is more than just a fragrance; it is a celebration of the empowering connections between women. It embodies the spirit of adventure, the thrill of new experiences, and the warmth of lasting bonds. This scent is a tribute to those unforgettable moments of laughter, love, and support that define true friendship. With its blend of invigorating top notes, sensuous heart, and sophisticated base, MCM CRUSH offers an olfactory journey that is both enchanting and empowering.
Who’s your CRUSH ?
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