In the world of sports, the “journey to compete” represents far more than physical exertion and tangible triumphs. It embodies a profound and sentimental expedition, fuelled by countless hours of training, numerous sacrifices, and an unwavering determination to achieve greatness. For every Under Armour athlete, each step taken, challenge faced, and victory celebrated carries a wave of emotion that transcends mere athletic achievement or talent.
Every young child dreams of one day going to the Olympic Games… Every young boy attends his first rugby game with the hopes that he too, will one day take to the field of champions… Every runner dreams of crossing that ultimate Comrades finish line in record time… But with a sprinkle of grit and a dust of sheer determination, dreams can become a reality!
But, a dream has to start with a goal, and a goal has to start with that deep desire to become great. This is the driving force behind Under Armour’s vision of celebrating the blood, sweat and tears of each athlete’s journey to greatness.
Beyond the final goal, the journey to success is woven with the blood, sweat, and tears shed along the way. It serves as a testament to the unconquerable spirit of human resilience, as athletes experience exhilaration, frustration, hope, happiness, excitement, and unwavering perseverance. It’s an emotional athletic rollercoaster that ignites the passion and dedication necessary to conquer obstacles and reach the pinnacle of achievement.
Enter the Journey to Compete collection by Under Armour, a symbol of this profound journey. With its innovative and technologically advanced sportswear, this collection stands as a testament to the intersection of emotion and excellence. Each garment is crafted to empower athletes, providing them with the tools to conquer challenges both on and off the field.
Every athlete’s journey to compete is a deeply personal and sentimental voyage, where heart and soul are poured into every moment. Under Armour understands this, serving as a constant source of support and guidance, every heartbeat and every step of the way. From the initial training sessions to the electrifying moments of competition, Under Armour stands alongside athletes, providing them with the confidence and comfort they need to thrive.
The Journey to Compete collection encapsulates the essence of this extraordinary voyage. It embraces the significance of the emotional rollercoaster, offering apparel that is not only cutting-edge and technologically savvy but also reflective of the athletes’ dedication and professionalism. This collection is a fusion of style and substance, combining functional design, durability, and an impeccable fit, ensuring athletes can perform at their peak while feeling empowered and inspired.
“My journey to compete started with self-awareness. I came to the realization that I was used to being mediocre and I was tired of it. I made a conscious decision in 2020 to start living the word “Hard Work”. I started enjoying the journey, the journey that includes determination, compromise and implementation. I took time and started understanding setbacks, planning and goal setting. Once I was able to accept that success comes with a lot of hard work, I naturally became a hard worker. My name is Sipho Marima, and one thing I know how to do well, is to work hard,” says Marathon Runner and Under Armour Athlete Sipho Marima.
With each stitch and fabric choice, the Journey to Compete collection represents the shared journey of athletes worldwide. It honours the courage and unwavering spirit that drives them to greatness, embodying the passion, sacrifice, and triumph that lies at the heart of every athlete’s pursuit of excellence.
In the end, the journey to compete is an extraordinary adventure where emotions intertwine with unwavering commitment. Under Armour’s Journey to Compete collection not only recognises this but embraces it, providing athletes with the gear they need to conquer their personal and collective goals. It stands as a symbol of the incredible feats achieved when heart, soul, and innovation unite in the pursuit of athletic greatness.
At the end of the day, athletes share one common goal, and that is to be great… United by this goal, their journey continues to inspire and push the boundaries of human potential, after all, they are the superheroes of today.
The Journey To Compete collection launches on 18th July 2023 and will be available online (www.underarmour.co.za) and in stores.
