The Durban born Khethokuhle Ngonyama affectionately known as Kay Yarms, is one of South Africa’s most prominent digital content creators who has taken over the digital creation space and made it her playground.
The now businesswoman and beauty guru began her journey on YouTube grabbing the hearts of many subscribers through her beauty and style content, not forgetting her laughter and luxurious taste in fashion.
Speaking to Forbes Africa – a pan African media company – Kay shared the origins of where her initial love for beauty began, stating:
“I started out as a makeup artist providing services for everyone and sharing tutorials, tips and tricks on my online platform,” she adds. “I found that I reached a wider audience and so I eventually stopped doing private makeup and moved into teaching to do makeup in the form of tutorials, both online and offline.”
The social media star has received recognition as she was titled Social Media Influencer of the Year at the South African Social Media Awards last year. To further attest that year of 2023 was the year of many achievements for this young creative, Kay also featured on Forbes Africa 30 under 30 class of 2023 – a list which illustrates 600 of the brightest young entrepreneurs, leaders, and stars.
As an individual who is quite invested in her brand, Kay is quite intentional about her career moves. Touching on the transition from Johannesburg to Cape Town, in an interview with Forbes Africa Kay shared:
“I think moving around has allowed me to really get to know and connect with my audience as well as the country I reside in.”
Kay’s passion for makeup has always had many anticipating for her very makeup line. The wait is now over as she has officially introduced Kay Yarms X Scarlet Hill.
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The Kay Yarms x Scarlet Hill collection will be available at Mr Price stores.
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Also see: Shudufhadzo shares how becoming a businesswoman changed her worldly perspective
