Monthly grocery shopping might be a necessary evil, but doing it on a Tuesday morning – far from payday – takes the edge off the anxiety, at least a little.
Armed with a “Specials” leaflet and a carefully curated list, I wandered the aisles when a certain viral phrase popped into my head: “Very demure. Very mindful.”
Yes, the trend that’s taken over TikTok, where everyone seems to be living their lives through this ironic lens.
So there I was, very demure in my restraint from grabbing everything I wanted, yet very mindful of our budget because, let’s face it, food isn’t cheap. As I cruised past other shoppers, I couldn’t help but judge whether they too were being “Very demure. Very mindful” or just mindlessly throwing items into their carts.
The TikTok trend, by the ever-entertaining Jools Lebron (someone else claims they started it back in 2020 during the pandemic), is oddly relevant and undeniably funny – especially when used ironically.
Check out Jools in action:
@joolieannie #fyp #demure @OAKCHA @Paul | Fragrance Influencer ♬ original sound – Jools Lebron
Another must-watch clip:
@joolieannie #fyp #demure ♬ original sound – Jools Lebron
She’s the guide we didn’t know we needed, helping us navigate life’s little crises with that now-iconic phrase. And, of course, TikTokkers everywhere have hopped on the bandwagon.
The trend has a versatility that’s hard to resist. It’s perfect for making light of the funny, sad, or even mundane moments in our lives.
Whether you’re an influencer, a corporate guru, or just a regular person, it seems everyone’s living life “Very demure. Very mindful.
Watch how everyone is being cutesy (another Jools-approved phrase) with the viral trend.
@emiliekiser this had me rolling hahahaha😭😂 very midfullllll #dayinmylife #momsoftiktok #comedy #relatable #demure #verydemure #midful #youngmom #justgirlythings ♬ original sound – 2poor4prada ☆ﾟ.*･｡ﾟ
@goobigubbi and she is so cutesy #demure #grandma #family ♬ original sound – Goobi Gubbi
@kgaliikakes Remember to be mindful 🥰🫶🏾 #fyp #demure #mindful ♬ original sound – Jools Lebron
@betches Very demure, very mindful inspired by @Joolslebron @Bryan Russell Smith #demure #mindful #demuremindful #worklife #officelife ♬ original sound – Betches
@brentandmir i can get this work in my favor 😂#verydemure #bemindful #marriedlife ♬ original sound – Brent & Mir
Words: Fame Frenzy
