Rapper and entrepreneur Cassper Nyovest has been receiving backlash from internet users after sneaker company Drip Footwear’s assets were liquidated.
In 2021, GQ South Africa reported that the businessmen, Cassper and the owner of the sneaker brand Lekau Sehoana partnered up for the ‘The Roof Of Fame 990’ sneaker which gained massive popularity from local consumers.
Speaking to the above-mentioned source on their new collaboration, the rapper said, “My fame didn’t matter for the first time in my life it was useless. I then asked myself how I could package this fame and sell it. I had to make a product that not only is associated with my name but gives people a taste of how it feels to be me. I had to dig deep into the roots, hence the name The Root Of Fame”.
Just days after it was announced that Lekau’s business was being liquidated, Cassper’s name is now being dragged into the mud for the sneaker company’s downfall.
According to the online publication, MDN News, during the 2021 collaboration, Cassper signed an R100 million deal causing fans to fault him for not supporting the company during their R20 million debt.
Cassper Nyovest faces criticism over Drip Footwear’s liquidation
South African rapper and entrepreneur Cassper Nyovest is receiving criticism on social media regarding his alleged connection to the liquidation of Drip Footwear.
In 2021 Cassper Nyovest and Drip Footwear signed a… pic.twitter.com/qcLPVnkcl3
— MDN NEWS (@MDNnewss) October 10, 2024
Taking to X (formerly known as Twitter) users shared their thoughts:
See the response by Lekau Sehoana when he was given a business advice by a Good Samaritan not to go on a shopping spree of vehicle fleet at the infants of his business. “Please don’t subject your mistakes and fears on me”said Lekau Sehoana.His response was filled with arrogance . pic.twitter.com/limLsaTRdL
— ChaleChipas.John 12:24 (@ChaleChipangura) October 10, 2024
When they tried to advice lekau😭 pic.twitter.com/9cJNyJ7Dqo
— KG😉 (@MabelaKgomotso) October 10, 2024
People need to understand that “R100M deal” doesn’t mean R100M in liquid cash. It’s a partnership based on how many shoes he could sell. And that’s surface level info, we don’t even know the details of that deal.
Even if Lekau got donations, he’d still open new stores!
— Austine M (@AustineM_) October 10, 2024
But Cassper Did push Drip and Root of Fame with almost the same effort, but of course he was mostly Pushing ROF because it’s his. Now here the problem for Drip’s liquidation is unknown momentarily, so we can’t be pointing fingers at people who were involved without even knowing…
— ChrisWithNoViolence (@khandizwe_chris) October 10, 2024
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