Refinery Junior, born from the heart of Refinery, is more than just a kidswear line—it’s a celebration of creativity, inclusivity, and playful exploration. As we gear up to launch with 7 stores across South Africa, including flagship locations in Cape Town, Johannesburg, and Durban, we’re excited to welcome families on this new and vibrant journey with us.
At Refinery Junior, we celebrate the magic in the world around us and the uniqueness within every child. Our brand values of adventure, creativity, and playfulness are at the core of everything we do. Each piece is designed to help kids express their individuality while embracing the beauty of diversity and the joy of being themselves.
Jade Williams, Brand Manager of Refinery Junior, shares, “We wanted to create a space where kids can feel confident and empowered through fashion. Our clothing reflects the carefree spirit of childhood, the power of kindness, and the importance of inclusivity. It’s about making every child feel seen and celebrated for who they are.”
The kidswear Designer, Lisa, adds, “Every collection is inspired by the energy and imagination of children. We’ve created pieces that are not only stylish but practical, perfect for play and exploration. Whether it’s bold colours, fun prints, or comfortable fabrics, each design encourages kids to move freely and confidently in their world.”
At Refinery Junior, we are committed to delivering quality and value-creating well-designed, stylish, yet comfortable clothing for kids without robbing the bank. We believe that fashion should be accessible, offering high
-quality garments that allow children to feel their best while ensuring affordability for parents. Our goal is to make kidswear that doesn’t just look good but lasts, allowing little ones to explore, play, and grow with confidence.
Launching with 7 stores nationwide, Refinery Junior is poised to bring a fresh mix of fun, fashion, and inclusivity to families across the country. Our biggest stores, located in Cape Town, Johannesburg, and Durban, will showcase the full range of our kids’ collections, offering a shopping experience that’s exciting for both kids and parents.
But Refinery Junior is more than just clothes—it’s a community. A place where the magic of childhood is embraced and individuality is celebrated. We believe fashion can empower children, not only helping them feel good in what they wear but also teaching them the importance of kindness, acceptance, and self-expression.
To bring this unique brand to life on social media, the marketing team has some exciting plans in place. Karla Roodt, the Marketing Manager, shares, “We’re taking a fresh approach to our social media launch, with dynamic campaigns that capture the heart of Refinery Junior. From behind-the- scenes content to interactive challenges for kids and parents, we want our social channels to reflect the fun and playful energy of the brand. We’re also curating a series of creative collaborations with influencers and digital content creators to make sure Refinery Junior stands out.”
Be part of the fun as Refinery Junior opens its doors across South Africa. Step into a world where adventure, inclusivity, creativity, and quality come to life, and where every child is invited to shine and celebrate their uniqueness—while parents enjoy affordable, high-quality, and stylish clothing options that meet the needs of their growing kids.
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