Don’t like dark chocolate because of its bitter taste? The LINDT Master Chocolatiers have the answer. They have created LINDT EXCELLENCE MILD 70%, which is perfect for your taste buds’ first introduction into high cocoa chocolates.
LINDT EXCELLENCE MILD 70% has an altogether different taste experience, whilst still maintaining the rich cocoa characteristics that have made its more intense counterpart, the EXCELLENCE 70%, a firm favourite across the globe. With a slightly lighter colour, the aroma of rounded and intricate cocoa flavours are complemented by the delectable, luxurious scent of vanilla.
The MILD 70% is created using a meticulous blend of the finest cocoa beans. The beans, along with the long conching, ensures the chocolate delivers a velvety and smooth texture, whilst releasing a mild bouquet of flavours with notes of cream, stone fruit and honey that is less intense than its 70% Cocoa counterpart.
This new EXCELLENCE flavour is the perfect alternative for those who would like to enter the dark chocolate market. Discover EXCELLENCE MILD 70% today and experience the lighter side of dark chocolate appreciation. Now available at all major retailers for a recommended RSP of R39.95.
What is conching?
Conching is a long process of intense mixing, stirring and aerating of heated liquid chocolate to give it its silky smooth texture and eliminate unwanted acidity and bitterness in the chocolate. Once cocoa beans have been roasted, grinded and refined to develop the base chocolate mass, this material goes into the conching process for many hours and sometimes even days. In 1879, Rodolphe Lindt invented the famous conching process, which has revolutionized the chocolate industry.
Where are the cocoa beans from?
The heart of LINDT chocolate is the finest cocoa. Knowing which of the many different origins of cocoa beans will best contribute to the distinctive LINDT taste is a skill that the LINDT Master Chocolatiers have perfected over time. They select the highest quality beans from the most renowned cocoa origins around the world: Ghana, Latin America and the Caribbean Islands (mainly Ecuador), Madagascar and Papua New Guinea. To develop the distinctive LINDT taste, LINDT chocolate also contains a high amount of cocoa flavour beans such as Criollo or Trinitario.
Once selected the LINDT Master Chocolatiers work with the local partners assuring that the farmers in the origin country properly ferment and dry the beans. This is essential to let the fine flavour develop to its full potential during the roasting process. The LINDT Master Chocolatiers blend the various beans from different origins to ensure they achieve the distinctive flavour profile specific for their chocolate creations.
LINDT is giving away a LINDT EXCELLENCE hamper to the value of R400. The hamper consists of 10 x LINDT EXCELLENCE slabs (assorted flavours).
To win, all you have to do is follow us on Twitter and then fill in the form below.
Good luck!
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TERMS AND CONDITIONS:
- Competition closes on the 3rd of July 2017.
- There is a limit of five entries per user.
- The overall winners will be chosen in a random draw and will be notified by email on the 4th of July 2017.
- The judges’ decision is final and no correspondence will be entered into.
- Winners will be disqualified if they are unable to provide us with all requested information, including an ID number.
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- The prize(s) will go to the first name(s) selected at random after the closing date.
- Caxton Magazines reserves the right to publish the name(s) and/or photograph(s) of the winner(s).
- Prize(s) are not transferable and may not be exchanged for cash.
- Unclaimed prizes will not be resent. Caxton Magazines reserves the right to redistribute all unclaimed prizes.
- When the same competition is offered across different titles in Caxton Magazines’ stable during the same month, an individual may enter the competition through more than one magazine, but will only be awarded one prize should the individual be selected through the random draw as a winner for the same competition across more than one of Caxton Magazines’ titles.