South African DJ, Ntombezinhle Jiyane-Mahosana popularly known as DJ Zinhle has been pulling out big girl moves for over a decade now. Her relentless approach in making business decisions has inspired many South Africans.
This powerhouse mother of two and wife is the founder of Era by DJ Zinhle that has a line of accessories, Hair majesty (wig collection and salon) by DJ Zinhle, Jiyane atelier, air bnb and Boulevard Rose champagne.
Some of us aspire to the queen who fails, dust themselves up and try again!
There are some qualities we have seen on the Umlilo hitmaker, that has made her successful in her business ventures and we hope they can motivate and inspire other people who need that push. Some of the five qualities we have seen on her social media timelines and according to her book Meeting Your Power are as follows:
Define your project/business
Have a storyline about whatever you’re going to sell to people and include reasons of why they should buy it. DJ Zinhle has defined Era in a way that people can understand.
For example, DJ Zinhle shared on her Era business website that “Time and vision is everything to me. It’s a constant reminder of where I come from but also where I’m going.”
Putting your brand in the forefront
Everything she does, she finds a way to incorporate one of her businesses. Whenever she gets a chance, we have seen the DJ put her business in the forefront.
On her book Meeting Your Power the businesswoman shared one of her secrets to success, saying “I have failed over and over again and that is why I succeed.” Meaning every time you fail, get up and do it again.
Work ethic and ability to lead and delegate
A mom, a wife, a fully booked DJ, means having a team that you can trust to implement and carry out your vision even if you’re not there. This takes guts, quick thinking and not being lazy to show up for your business.
After we got a chance to see the behind the scenes of how the mother runs her business and the relationship she has with her employees, it was clear that her businesses have structure and a strong foundation.
Sharing with the Legacy Project, DJ Zinhle said “my goals are my main driver, I love progressing and ticking the boxes. I am also very lucky to have inspirational and hard-working people around me.”
Marketing and consistency
If you know the term “getting high on your own supply” then you know that the stylish DJ “gets her swag from her own line of accessories, sunglasses, handbags” and is not ashamed of living a lifestyle drinking her own champagne.
She is a model of her brands and not even two days go buy without the hitmaker promoting her products.
Investing in your business
We have seen the growth of her business, year to year, she adds something to elevate her brand. The Africa’s number one DJ has done many things people thought were risks but we saw them paying out because of her resilience, patience, taking chances, investing and building trust in her team.
Also see: J’Something shows off his new restaurant
