Following the 15-year success story of the Add Hope charity initiative, KFC has partnered with yet another impactful organisation that has been working tirelessly to ensure that they make a difference in the country – the Kolisi Foundation.
For July, Add Hope will generously give all their funds received from the donors of the R2’s, to the Kolisi Foundation to ensure that many more disadvantaged South Africans benefit from their work through their “Indlala to Dlala (from hunger to play)” partnership. In addition, KFC will match this by donating a sum of their profits as well.
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Speaking about what made the Kolisi Foundation the perfect partner for this initiative, Grant Macpherson, KFC Africa’s Chief Marketing Officer explained that Siya’s lifestyle of poverty while growing up was a big determining factor.
This since the Springbok captain has first-hand experience of what it feels like to learn or go to bed on an empty stomach.
“I find it deeply moving when Siya speaks about his early years in Zwide,” he said.
“The work he and Rachel do through their foundation is a perfect fit with Add Hope as we move through a cold dark winter.”
Meanwhile, Rachel Kolisi, wife to the Springbok captain and CEO of the foundation shared these sentiments.
“When Siya and I set up the foundation in 2020, the areas we wanted to focus on included food security, education, and sport, as well as gender-based violence,” Rachel explained.
She continued: “These are all areas where KFC does incredible work, so we’re delighted to partner with Add Hope in relieving the hunger and malnutrition that affects nearly one in four South African households.”
It is said that the Kolisi Foundation will use the funds received from Add Hope to bolster its efforts to ensure food security and promote education through nutrition.
These funds will go towards providing breakfast to more than 4,000 children from six schools in Siya’s hometown Zwide in Gqeberha, as well as nutritious meals to those participating in after-school programmes.
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Rachel and Siya have also had the opportunity to sit down with many children and university students who have benefitted from Add Hope and were privileged to hear their testimonies – a meeting Rachel describes as being truly inspiring.
In conversation with Bona, Rachel added that she was previously unaware of how much impact the R2.00’s have had on lives of millions until they started working with the company years ago.
With their foundation being relatively young, her desire for the next 10 years is that many more people are given the same opportunities and resources that are closer to home and that communities will benefit from it to live better lives.
Also see: KFC ‘Add Hope’ celebrates 15 years – This is how it has impacted South Africans | Bona Magazine
