Singer, rapper and actor, Jabulani Hadebe popularly known as Sjava has recently taken to his socials to announce his new partnership with one of South Africa’s iconic brands, Omega Footwear.
The Umbayimbayi hitmaker, excitedly took to his X (formerly Twitter) and Instagram pages to share the news to his supporters with a video that co-starred a popular Hip-Hop group named, The Qwellers.
Omega is known to embrace traditional design elements and to promote South African culture and heritage. The brand also represents the spirit of creativity in South Africa.
According to an online magazine, Previdar, with this collaboration Sjava worked closely with the iconic Omega shoe designers to develop a leather shoe range that stays true to the roots of the Omega brand whilst bringing youthful, urban flavour to the look and styling the shoes, without compromising on comfort and the timeless stature of what an Omega shoe is.
In the video shared, Sjava can be seen sitting around the table with other men, eating meat when he mistakenly drops a sauce which leaves a stain on his white Omega shoe.
Excited to announce the Official Sjava x Omega Collab Range dropping soon.
Pre-Order’s Now Open: https://t.co/XyPIvnNLe7
📹 featuring @Qwellers pic.twitter.com/Sx4NySv2V2
— Sjava indlalifa (@Sjava_atm) June 21, 2024
Meanwhile, Isibuko Tour recently kicked off in Playhouse Theatre, Durban; where Sjava serenaded his supporters with sounds from his new album. In the album, he features prominent artists such as Emtee, Q Twins, Shwi and A-Reece to name a few. The Ngiboniseni singer is expected to make a stop in Joburg Theatre, Johannesburg on the 12th and 13th of July.
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Sjava recently took to his Instagram page to share the Durban segment of the Isibuko Tour.
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