Over the years, we have seen the evolution of the girlie’s makeup routine, where makeup lovers went from full-facebeats to wearing less makeup.
The current 2017 vs 2024 makeup routine trend on TikTok showcases how much your makeup routine has changed.
According to GlamourSA, in 2024, most makeup lovers have ditched wearing bold eyeshadow or lip colours as they have chosen more subtle makeup looks where they have embodied the ‘less is more’ concept.
Wearing makeup is good, as it enhances your natural looks, but in this day and age, people like to look simple instead of wearing makeup looks that are too dramatic.
LA-based makeup artist, Tasha Reiko Brown says, “Striking shapes, trendy reverse liner, and bold lines draw attention to the eyes.”
In 2024, we were introduced to the no-makeup look and the no-foundation look, where people just preferred going bare-faced.
Beauty hub, Women also mentioned that in both years red lips have dominated the makeup industry. According to makeup artist Micheal Anthony, “Trends tend to be cyclical, and red lipstick is a classic that we haven’t seen trending in a while. It’s such a bold and sexy statement that is ready for a revamp. A reimagined retro throwback can be cyber-inspired It Girl or classic Hollywood.”
Here is what TikTok beauty creators had to say about the 2017 vs 2024 makeup trend:
@sbusiephoswa_ Same old maybelline different timelines. @Maybelline NY is taking it back to 2017, Oh how makeup has evolved over the years! 😅❤️ I think we can all agree that its versatility is one for the books, adapting to any trend in any year ! #ad #sponsored #maybellinefitme #throwbackmakeupchallenge #2017vs2024 #maybellinesa #ad ♬ original sound – Sbusie Phoswa
@kaylamyers_ 2017 vs. 2024: Two eras, one face ✨ Get 40% off the entire @Maybelline New York Africa Fit Me range. Grab it while you can 🏃🏽♀️🛍️ #MaybellineFitMe #ThrowbackMakeupChallenge #2017vs2024 #MaybellineSA #fyp #beauty #viral ♬ original sound – kayla myers
Also see: Refresh and glow: The surprising benefits of icing your face
