Country Road Group South Africa proudly announces the reopening of Witchery’s new concept store at the iconic V&A Waterfront. This unveiling marks a pivotal moment for Witchery, reaffirming its dedication to delivering world-class fashion and customer experiences.
The store welcomed customers on the 28th of March, the revamped store invites visitors to immerse themselves in the world of Witchery and encounter firsthand the epitome of elevated and contemporary fashion.
Kay Raidoo, the Country Road Group Country Manager for South Africa, shared her enthusiasm for the occasion, stating, “We embarked on this transformative journey with the aim of creating something truly exceptional. I am incredibly proud of our team for exceeding all expectations, resulting in a space that radiates elegance, and sophistication – a true embodiment of the brand’s ethos.”
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Speaking about Witchery’s future plans, Raidoo emphasised the brand’s commitment to innovation and quality, revealing, “In anticipation of SS24, we look forward to reintroducing shoes and handbags to our range. Designed with the utmost care and attention to detail, our premium footwear and leather handbags epitomise accessible luxury, enhancing any ensemble with their timeless allure.”
Zoelva Brewer, the National Trading Manager for Country Road Group South Africa, underlined Witchery’s status as a fashion authority, saying, “Our latest collection represents Witchery’s dedication to staying ahead of fashion trends. We aspire to position the brand as the ultimate destination for contemporary and refined fashion.”
Echoing this sentiment, Connie Swartbooi, the Head of Marketing at Country Road Group South Africa, added, “The reopening of Witchery signifies our commitment to inspiring, empowering, and elevating our customers’ style journeys. We’re a source of inspiration as we empower today’s women to express themselves through our collections wherever their life or ambition may take them – we are the Style Authority.”
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The new Witchery V&A store design is a delicate balance of femininity, warmth, and simplicity, where natural textures, hints of blush, and soft furnishings create a welcoming space for customers to linger and appreciate the beauty of the product. “The use of digital and imagery throughout the space aims to inspire our customer and highlight the uniqueness of our brand, cementing our position as ‘Style Authority’. Stone, Timber, Terrazzo and plush fabrics highlighted by curated lighting design all act as a backdrop for what we want to be a truly revitalised experience for our Witchery Customer,” Raidoo adds.
The grand reopening of Witchery at V&A Waterfront promises to be an unforgettable event, offering patrons the opportunity to explore the brand’s latest offerings within a space that radiates sophistication and style.
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