The world-renowned apparel company Adidas and the powerhouses in the Formula 1 (F1) motor world, the Mercedes-AMG Petronas F1 team have combined their love for sports and fashion by introducing an exciting partnership ahead of the Formula 1 season.
This sees the two powerhouses in the world of sports and fashion venturing into business by coming up with a brand new apparel line, which is aimed at providing fans and drivers with a facelift when it comes to their overall presentation around the racing circuit.
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Speaking about their partnership with the apparel company, Kimi Antonelli, driver at the Mercedes-AMG Petronas F1 team, highlighted his excitement about the decision to collaborate with Adidas, who for years has been at the forefront of designing comfortable sports apparel.
“We’re hugely excited to work with Adidas as a team, and personally, as I look forward to my first season in F1, it feels even more special, and I’m so glad to be working with a partner who truly understands the athlete’s mindset.”
He added: “The first time I wore the new kit with my teammates is a moment I will remember forever, and I can’t wait to look out into the stands and see the fans wearing it too.”
Meanwhile, Bianca Mast, the product lead at Adidas, praised the company’s creative team, adding that this was the culmination of hard work and dedication to creating something that the fans can be proud of.
She said: “We believe sport is for everyone, at every level, and motorsport is no different. Together with the Mercedes-AMG Petronas F1 Team, the prospect of bringing the pinnacle of motorsports to a new audience is one that truly excites us – and we can’t wait to see the famous three stripes in the paddock this season.”
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Sticking to the concept of team spirit and unity, their range is designed to improve the look of every member of the Mercedes theme, with unique designs provided for drivers, engineers, mechanics as well as fans.
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