Instagram, TikTok, X (formerly Twitter), Facebook, and YouTube – names that were once foreign to the ear. As the years have passed, we see that these social media platforms play a significant role in our daily lives.
In today’s world, social media helps people to stay connected, start or build relationships, allow people to share their ideas, thoughts and opinions, and more.
It is no wonder that it is an extension of us all.
Business and employment-focused social media platform LinkedIn states that if social media were to go down in the near future, it would be a huge adjustment for many. “It would be difficult for those who rely on it for communication and networking to find alternative ways to stay connected. It could potentially lead to an increase in other forms of communication, such as face-to-face conversations and physical mail, as people look for ways to stay connected and share information.”
As a way to expand on the uses of social media mentioned above, here are a few reasons why social media is important in today’s world.
Monitors competition
Social media provides businesses with the opportunity to monitor their competition, allowing them to develop strategies to stay ahead, notes LinkedIn.
Helps people stay connected
In today’s world, where technology is at the forefront of people’s minds, it becomes difficult for people to regularly see their friends and families. SAFALTA – a rising arena of online education – explains that sending a quick text allows individuals to stay in touch with their loved ones or coworkers in a healthy way.
A source of entertainment
Social media is about so much more than communication and branding, explains SAFALTA. It allows people to take a break away from their hectic lives, helping them to enjoy the many, memes, videos, and news as they scroll.
Also see: Social media scams to be aware of
