Over the last few years, social media has become an essential tool for staying connected with people all around the world.
Applications like Instagram, Facebook, and LinkedIn were created to provide instant communication over long distances, but they’ve evolved to offer several features that can help people market themselves and attract investment opportunities.
In addition, many employers in the corporate world are increasingly looking at social media profiles to understand job applicants better. So, it’s essential to leverage the power of social media to build a strong personal brand and professional network.
Here are a few pointers on how you can increase your social media presence by improving the look and themes of your profile.
Identify your audience
Platforms such as Instagram, TikTok and YouTube are usually associated with posting a range of multimedia content, from pictures all the way to blogs and vlogs.
When choosing to go this route, it is important to first consider who you are trying to reach and secondly, what you want to achieve.
Cape Town-based marketing company Yellow Door adds: “Understanding your audience allows you to tailor your content, engage effectively, and foster connections. Go beyond basic demographics. Understand your audience’s pain points, what drives them, and what content they value.”
Optimise your profile for search engine searches
The key to having a successful social media account is to be discoverable. So, it is important that you do your part so that the search engine can do its part.
“The trick with hashtags is to narrow down the niche of the hashtag as much as possible. The lower the volume of people using the hashtag, the more your content will show up in top searches and receive engagement,” explains, copywriter and digital marketing expert, Tabitha Naylor.
Engage with your audience
Things that involve the setting up of polls, having regular Q&A sessions and engaging with the comments received from your followers is a wonderful way of making your audience feel like they matter.
“Let them know you are reading what they are posting and you are listening to what they want. Then, give them more of what they want to keep them posting on your pages,” explains lifestyle publication, Forbes.
Also see: Nthato becomes TikTok’s new most watched social media sensation
