Windhoek Beer is shaking things up this January with its boldest campaign yet –
#WindhoekDryJan. Windhoek is taking the most tempting element out of its ads – the beer itself. By covering up images of Windhoek Beer with everyday objects, the campaign is making it easier for South Africans to commit to a mindful, alcohol-free month without unnecessary temptations.
No beer? No problem.
Windhoek Beer is redefining what it means to be a premium beer brand by celebrating individual choice and responsible drinking. Through clever visuals that hide beer imagery in its ads, Windhoek supports those embracing ‘Dry January’ while sparking conversations about authenticity, balance and mindful living.
“Windhoek Beer has always been about staying true to who we are,” says Corinne Anderson, Brand Manager for Windhoek Beer. “With #WindhoekDryJan, we’re showing that we’re more than just a beer – we’re a brand that values choice, balance, and realness.”
The #WindhoekDryJan campaign is a statement. By being the first beer brand to remove its own product from its ads, Windhoek Beer emphasises the importance of being authentic to oneself and celebrates those choosing to take a break from alcohol.
“Whether you’re hitting pause on drinking this January or raising a glass to a balanced lifestyle, Windhoek’s #WindhoekDryJan is here to support your journey”, continues Anderson.
Share your #WindhoekDryJan moments on social media @WindhoekBeerSA using #WindhoekDryJan #100Real #WindhoekBeerSA and stand a chance to win exclusive Windhoek Beer merchandise and experiences. It’s time to celebrate authenticity – whether you’re drinking or not.
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