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Whether big or small, running your own business requires you to invest a lot of time and effort as well as proper planning in order to see it succeed.
Prior to starting the business one needs to do proper research on the ups and downs of the industry intending to venture into, as well as the target audience of the business.
As a business owner, when the business is functioning it is always important to research ways to attract new customers as that will help your business reach greater heights. Below are five ways shared by experts that may help you attract new customers to you small business.
- Offer new customers discounts and promotions – one way of attracting new customers is to offer them discounts on certain items or a promise for a discount on the next purchase. Forbes, a global media company with focus on business, technology, investing and entrepreneurship suggests introductory prices such as buy two and get one half price or free gift wrapping for a set period.
- Update your website – it is imperative to keep your website updated at all times as consumers often look find it easier to search for items online. “Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly,” shares Forbes.
- Collaborate with influencers – whether we like it or not, social media plays an important part in getting businesses noticed, especially when they team up with social media influencers. All a person has to do is look for a relevant influencer with a large following, pay them to market good and watch the numbers increase, adds the above-mentioned information source.
- Talk to Your Customers – when around your business, make time to talk to your customers. Responding to their comments on your business items shared on social media is also another way of acknowledging and communicating with customers, shares American bank holding company and multinational financial services corporation, American Express.
- Utilize advertising methods to attract new customers – depending on how much your budget is, advertising it will always do wonders for your business. If your business can afford a larger advertising platform, you can opt for advertisements in radio, billboards and television. If your budget is limited, social media platforms such as Facebook, Instagram, Twitter and others can help you attract new customers, shares American Express.
Also see: 5 Things to keep in mind when starting a business
